Beauty and personal care is the second-largest category at American General Distributors and the one that moves fastest online. The 128 products in stock split into skincare (Cetaphil makeup remover, Neutrogena eye makeup remover, TruSkin Vitamin C serum, La Mer eye concentrate, SK-II Facial Treatment Toner), makeup (Tarte Shape Tape concealer, Laura Mercier setting powder, e.l.f. skin and makeup, Estee Lauder), K-beauty (ROUND LAB sunscreen) and hair-growth supplements (Viviscal, Nutrafol for men and for women). All of it is genuine branded, factory-sealed stock sold by the case and by the pallet.

Buyers who order beauty from AGD - Amazon FBA sellers make up the biggest share, followed by TikTok Shop, eBay and Walmart Marketplace sellers, subscription-box companies that need the same SKU in volume for a monthly box, and small independent resellers and salons that want a curated selection without dealing with a dozen brand reps. Dropshippers in the beauty niche also hold a small stock with us to cover their best sellers domestically. The common thread is that these buyers sell on platforms where authenticity is checked, so they need a US supplier whose invoices and case labels stand up to scrutiny.

FBA ungating and marketplace paperwork - beauty is a gated category on Amazon, and several of the brands we stock are gated individually. Every AGD invoice shows our full company name and address at 1470 NW 107 Ave, Suite E, Doral, FL 33172, your business name and address, the product names, quantities and unit prices, and the invoice date. The invoice is raised once payment has cleared, for the goods on that order. Once payment is confirmed, the buyer of that order also receives our supply-chain documents, the unique product serial barcodes and a letter of authorization (LOA): the set sellers use for Amazon, Walmart, TikTok Shop and Temu ungating. Nothing is issued or shown in advance, and the approval decision stays with the marketplace. Buyers approaching Walmart Marketplace or TikTok Shop verification use the same document set.

Building a first order in this category - the minimum order value is $5,000, mixed freely. Beauty prices vary widely per unit, so a first order often pairs a few cases of higher-value skincare (SK-II, La Mer, Estee Lauder) with a wider spread of e.l.f., Cetaphil and Neutrogena cases that turn quickly at lower price points, plus a couple of cases of Viviscal or Nutrafol if you sell in the hair-growth space. A subscription-box buyer will do the opposite: a single product in enough cases to fill a month's boxes. Either way you can take one case of anything to test it. If you are below $5,000, contact the team by email or WhatsApp and we will work out a mix that clears the threshold.

Reading a product page - each page states the price per unit, the minimum quantity for that product and the order value at that minimum, and pricing is quoted against your order as a whole once you submit your quantities. Cosmetics carry period-after-opening symbols and batch codes rather than hard expiry dates, and hair-growth supplements carry expiry dates; on request we confirm batch codes and dating on the specific stock allocated to you before it ships. Sunscreens such as ROUND LAB are checked for US labeling before we list them.

Ordering, payment and despatch - US tax-exempt buyers upload a resale certificate or EIN when they register; international buyers order as guests. Payment is by ACH (recommended), domestic wire or international SWIFT wire, and goods despatch three to five business days after payment clears. Domestic orders ship from Florida to anywhere in the USA; international orders follow to Canada, the UK, Australia, Europe, Switzerland, Singapore, Japan, Korea, Turkey and the Gulf. International buyers can clear the goods through their own customs broker or use our VAT and customs clearance service; check any import cosmetic registration your market requires before you order. Wholesale beauty and personal care by the case is also available direct to an Amazon fulfillment center if you supply the shipment plan and labels.

Talk to a buyer - send your product list to info@americangeneraldistributors.com or message +1 (365) 829-2085 on WhatsApp, 24/7. Tell us the platform you sell on and we will flag which products in your mix need extra paperwork before you order.